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design:gen_proc:conept_doc [2010/07/23 16:24] – jeff | design:gen_proc:conept_doc [2020/11/19 14:21] (current) – external edit 127.0.0.1 | ||
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====== Proposal Document ====== | ====== Proposal Document ====== | ||
This document will be the closing capture statement of the Concept Development Phase. | This document will be the closing capture statement of the Concept Development Phase. | ||
- | |||
- | ===== Idea ===== | ||
- | One to two paragraphs describing what the product is. This is created before the Proposal document. | ||
===== High Concept ===== | ===== High Concept ===== | ||
A one to two sentence statement that captures the idea of the product. | A one to two sentence statement that captures the idea of the product. | ||
- | ===== Target Market Segment Strategy | + | ===== Idea ===== |
- | This is to identify | + | One to two paragraphs describing |
===== Features ===== | ===== Features ===== | ||
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===== Target Hardware Platform ===== | ===== Target Hardware Platform ===== | ||
Identify the target hardware. | Identify the target hardware. | ||
+ | |||
+ | ===== Target Market Segment Strategy ===== | ||
+ | This is to identify what the underlying message will be and how it will be conveyed to the target market. | ||
===== Estimated Schedule and Budget ===== | ===== Estimated Schedule and Budget ===== | ||
These are rough estimates based on the technical and other lead's opinions. | These are rough estimates based on the technical and other lead's opinions. | ||
- | |||
- | ===== Competitive Analysis ===== | ||
- | Try to give a brief analysis on other products in this market and how they compare to the one being proposed. | ||
- | |||
===== The Team ===== | ===== The Team ===== | ||
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If it is to be marketed commercially then state the team with resume like information. | If it is to be marketed commercially then state the team with resume like information. | ||
+ | ===== Competitive Analysis ===== | ||
+ | Try to give a brief analysis on other products in this market and how they compare to the one being proposed. | ||
===== Risk Analysis ===== | ===== Risk Analysis ===== | ||
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Reiterate why this is a great product and why this team of people are the ones to create it. Also state something about how the product will potentially be a great hit through measuring market interest. | Reiterate why this is a great product and why this team of people are the ones to create it. Also state something about how the product will potentially be a great hit through measuring market interest. | ||
- | ===== Concept Drawings | + | ===== Visualizations |
Anything that can represent the final product. | Anything that can represent the final product. |