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| design:gen_proc:conept_doc [2010/05/17 20:13] – created jeff | design:gen_proc:conept_doc [2020/11/19 14:21] (current) – external edit 127.0.0.1 | ||
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| - | This phase will result in a proposal for a game that will then need to be approved for development. | ||
| - | |||
| ====== Proposal Document ====== | ====== Proposal Document ====== | ||
| This document will be the closing capture statement of the Concept Development Phase. | This document will be the closing capture statement of the Concept Development Phase. | ||
| - | |||
| - | ===== Idea ===== | ||
| - | One to two paragraphs describing what the game is. This is created before the Proposal document. | ||
| ===== High Concept ===== | ===== High Concept ===== | ||
| - | A one to two sentence statement that captures the idea of the game. The Vision Statement. | + | A one to two sentence statement that captures the idea of the product. The Vision Statement. |
| - | ===== Target Market Segment Strategy | + | ===== Idea ===== |
| - | This is to identify | + | One to two paragraphs describing |
| ===== Features ===== | ===== Features ===== | ||
| Line 17: | Line 12: | ||
| ===== Target Market ===== | ===== Target Market ===== | ||
| - | The target audience for the game. Who will want to buy it. Also include some historical references | + | The target audience for the product. Who will want to buy it. Also include some historical references |
| ===== Target Hardware Platform ===== | ===== Target Hardware Platform ===== | ||
| - | Identify the target hardware. | + | Identify the target hardware. |
| + | |||
| + | ===== Target Market Segment Strategy ===== | ||
| + | This is to identify what the underlying message will be and how it will be conveyed to the target market. | ||
| ===== Estimated Schedule and Budget ===== | ===== Estimated Schedule and Budget ===== | ||
| - | These are rough estimates based on the technical and art lead's opinions. | + | These are rough estimates based on the technical and other lead's opinions. |
| - | + | ||
| - | ===== Competitive Analysis ===== | + | |
| - | Try to give a brief analysis on other games in this genre and how they compare to the one being proposed. | + | |
| ===== The Team ===== | ===== The Team ===== | ||
| If it is to be marketed internally then state the skill set needed to complete this project(no names). | If it is to be marketed internally then state the skill set needed to complete this project(no names). | ||
| - | If it is to be marketed commercially | + | If it is to be marketed commercially then state the team with resume like information. |
| + | ===== Competitive Analysis ===== | ||
| + | Try to give a brief analysis on other products in this market and how they compare to the one being proposed. | ||
| ===== Risk Analysis ===== | ===== Risk Analysis ===== | ||
| - | Identify any potential risks in developing the game and describe ways of mitigating them. These are software development risks. | + | Identify any potential risks in developing the product |
| ===== Summary ===== | ===== Summary ===== | ||
| - | Reiterate why this is a great game and why this team of people are the ones to create it. Also state something about how the game will potentially be a great hit through market | + | Reiterate why this is a great product |
| + | |||
| + | ===== Visualizations ===== | ||
| + | Anything that can represent the final product. | ||
