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Table of Contents
This phase will result in a proposal for a game that will then need to be approved for development.
Genres
For the template Copy below this section.
The game must fall into one of the following genres:
Game Proposal Document
This document will be the closing capture statement of the Concept Development Phase. Requires customer approval.
Idea
One to two paragraphs describing what the game is. This is created before the Proposal document. More of a “This is an Idea I have.”
High Concept
A one to two sentence statement that captures the idea of the game. The Vision Statement.
Target Market Segment Strategy
This is to identify what the underlying message will be and how it will be conveyed to the target market.
Game play
The genre the game falls in and how it departs from the norm.
Features
Major selling points.
Target Market
The target audience for the game. Who will want to buy it. Also include some historical references of the genre selling to said audience. Benefits of this game from the customers perspective (I'm not sure on vagaries with this one).
Target Hardware Platform
Identify the target hardware. If it is to be the PC identify hardware requirements to play the game.
Estimated Schedule and Budget
These are rough estimates based on the technical and art lead's opinions.
Competitive Analysis
Try to give a brief analysis on other games in this genre and how they compare to the one being proposed.
The Team
If it is to be marketed internally then state the skill set needed to complete this project(no names).
If it is to be marketed commercially (which it wont) then state the team with resume like information.
Risk Analysis
Identify any potential risks in developing the game and describe ways of mitigating them. These are software development risks.
Summary
Reiterate why this is a great game and why this team of people are the ones to create it. Also state something about how the game will potentially be a great hit through market stats.
Concept Art
Add concept art as an attachment. If it has a place within the document. put it there.
