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| Both sides previous revisionPrevious revision | Next revisionBoth sides next revision | ||
| design:gen_proc:conept_doc [2010/07/23 16:26] – jeff | design:gen_proc:conept_doc [2010/08/30 14:36] – jeff | ||
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| ====== Proposal Document ====== | ====== Proposal Document ====== | ||
| This document will be the closing capture statement of the Concept Development Phase. | This document will be the closing capture statement of the Concept Development Phase. | ||
| - | |||
| - | ===== Idea ===== | ||
| - | One to two paragraphs describing what the product is. This is created before the Proposal document. | ||
| ===== High Concept ===== | ===== High Concept ===== | ||
| A one to two sentence statement that captures the idea of the product. | A one to two sentence statement that captures the idea of the product. | ||
| - | ===== Target Market Segment Strategy | + | ===== Idea ===== |
| - | This is to identify | + | One to two paragraphs describing |
| ===== Features ===== | ===== Features ===== | ||
| Line 16: | Line 13: | ||
| ===== Target Market ===== | ===== Target Market ===== | ||
| The target audience for the product. | The target audience for the product. | ||
| + | |||
| + | ===== Target Market Segment Strategy ===== | ||
| + | This is to identify what the underlying message will be and how it will be conveyed to the target market. | ||
| ===== Target Hardware Platform ===== | ===== Target Hardware Platform ===== | ||
| Line 22: | Line 22: | ||
| ===== Estimated Schedule and Budget ===== | ===== Estimated Schedule and Budget ===== | ||
| These are rough estimates based on the technical and other lead's opinions. | These are rough estimates based on the technical and other lead's opinions. | ||
| - | |||
| - | ===== Competitive Analysis ===== | ||
| - | Try to give a brief analysis on other products in this market and how they compare to the one being proposed. | ||
| - | |||
| ===== The Team ===== | ===== The Team ===== | ||
| Line 32: | Line 28: | ||
| If it is to be marketed commercially then state the team with resume like information. | If it is to be marketed commercially then state the team with resume like information. | ||
| + | ===== Competitive Analysis ===== | ||
| + | Try to give a brief analysis on other products in this market and how they compare to the one being proposed. | ||
| ===== Risk Analysis ===== | ===== Risk Analysis ===== | ||
