Table of Contents



Massive Multiplayer Online Sports

Potential game title:

Virtual Sports League

Virtual Sports Association

External Files

mmo_sports.ppt

mmosports.xls

Info

General business plan reference

Game Business plan

The reason for a business plan is to “evaluate a new product line” or “to expand the company”.

A growth plan or expansion plan or new product plan will sometimes focus on a specific area of business, or a subset of the business. These plans could be internal plans or not, depending on whether or not they are being linked to loan applications or new investment. For example, an expansion plan requiring new investment would include full company descriptions and background on the management team, as much as a start-up plan for investors. Loan applications will require this much detail as well. However, an internal plan, used to set the steps for growth or expansion funded internally, might skip these descriptions. It might not include detailed financial projections for the whole company, but it should at least include detailed forecasts of sales and expenses for the new venture.

or

A feasibility plan is a very simple start-up plan that includes a summary, mission statement, keys to success, basic market analysis, and preliminary analysis of costs, pricing, and probable expenses. This kind of plan is good for deciding whether or not to proceed with a plan, to tell if there is a business worth pursuing.

Interesting Market Research

NPD research

Mission Statement

Provide the best online sports gaming experience. We create the atmosphere for sports fans to create their virtual fantasy team and actually play as them.

Business Plan

1.0 Executive Summary: Write this last. It’s just a page or two of highlights.

2.0 Company Description: Legal establishment, history, start-up plans, etc.

3.0 Product Description: Describe what you’re selling. Focus on customer benefits.

4.0 Market Analysis: You need to know your market, customer needs, where they are, how to reach them, etc.

5.0 Strategy and Implementation: Be specific. Include management responsibilities with dates and budget. “Schedule”

6.0 Management Team: Include backgrounds of key members of the team, personnel strategy, and details.

7.0 Financial Plan: Include profit and loss, cash flow, balance sheet, break-even analysis, assumptions, business ratios, etc.