This is a view of the product from the customers stand point.
The goal of the products that will be produced are to create a better gameplay experience for the customer. There are a couple of games in the concept phase but the main one that will take this group to future games is a Massive Multiplayer Online Sports game. The game will contain all manner of sports. The first sport that will be focused on will be american football. As the product grows other sports will be introduced. The sports can be and most likely be any sports game the user is interested in.
The customer's perspective will be, they come to the web site and either create an account or log into an existing account. Then the customer can create a character or choose an existing one. Finally the customer has a choice in the types of game play. They can choose to play in one of the minimal pay game, practice area, or league play. The minimum pay game that will cost $1.99 per game will allow them to play a single game that is a minimum pay game. This will not allow the character that they have created to maintain any experience that will be generated duing this play. To maintain the experience the customer will have to pay a monthly fee of $10.99. This level allows the customer to play in the practice area and to play single event games. Finally there will be a tournement league play. For a team to enter a tournement, they will have to pay $19.99 for each tournement they enter. The tournement will consist of any number of leagues. The tournement will take place over a scheduled time frame with a winner being declared by the end of the tournement.
How does the actual gameplay happen. Each game will consist of two teams unless the sport mandates different rules. The customer will beable to choose which position on the team they wish to play as. If a game starts without the minimum number of real people filling the positions the system will fill them with arteficile intelligence.
This will describe in detail the IT infrastructure and maintanance developers for the deployment of the game.
This will describe the furture products of this company. Mainly the add-on features of the game, i.e. adding baseball, golf, … etc. to the sports line up.
A description of what sales liturature will be availible to describe the product to outsiders.